North West Broiler Trial

Total number of birds: 400 000 birds – 32 day cycle
PRUEX implemented a proactive biological performance programme on poultry farms to reduce bacterial disease challenges. By replacing harmful bacteria with beneficial ones, the solution improves animal welfare, performance, and reduces antibiotic dependency. All previous production cycles followed identical methods and protocols. The sole variable introduced in the new cycles was the implementation of PRUEX.
Swabs are taken on farm to determine the bacterial challenges that might be impacting negatively on poultry production.
The Pruex 3-pronged approach is then implemented:
- Burst open Biofilm with PIP Deep Clean – Probiotic cleaner.
- Fogging happened twice in a cycle. Once straight after disinfection. The 2 nd happened the day the bedding was placed.
- Continuous dosing of PIP Water Plus Air to remove biofilm, improve water quality and to colonise the gut with bacillus.






